Anyway, it's not online anywhere so today's post will have to be some other slice of advertising genius from home - Tip Top's undies ad. Never did understand dick pointers myself. But you'll love the ad. Remember the rule, you must be able to see water to wear them.
The original irreverent blog dedicated to NZ sporting endeavours: the mighty All Blacks, Black Caps, and All Whites. Plus the usual bits of dross found on the net interspersed with funny anecdotes, inventions and wit from my life. Making the hard yards since 1999 homies.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, December 09, 2008
Geoffrey Howarth - where are you?
Just spent the last 15 minutes looking for childhood hero Geoffrey Howarth online, former cricket captain of NZ and fellow resident of the Bay of Plenty. Was mostly looking for Geoffrey's finest moment, his awe inspiring 'Fresh Up' advert from the early 80's. From memory it involved him tonning up against the Windies, and then swigging down some Fresh Up, Apple & Orange flavour. Man did I love that stuff growing up. And seeing that ad never once failed in getting us outside to smack the tennis ball round the driveway.
Anyway, it's not online anywhere so today's post will have to be some other slice of advertising genius from home - Tip Top's undies ad. Never did understand dick pointers myself. But you'll love the ad. Remember the rule, you must be able to see water to wear them.
Anyway, it's not online anywhere so today's post will have to be some other slice of advertising genius from home - Tip Top's undies ad. Never did understand dick pointers myself. But you'll love the ad. Remember the rule, you must be able to see water to wear them.
Wednesday, April 23, 2008
more evidence of the world falling apart
Thought I'd keep the blog updated. Now that I don't really have time or money to be a financial guru anymore, maybe it would make more sense to publish regularly on other topics.Today's is this - the madness of advertising. To the left is an ad, a pretty bad ad supposedly advertising a beer. Not that you can tell. Nothing can be read in it, the brand certainly can't be deciphered, where to get it from, what it tastes like, or indeed anything about it whatsoever.
This wouldn't be so bad if just the client had been duped into running this. Sure no-one was gonna buy this beer but no harm had really been done. What is bad is that someone deems to enter it into an advertising awards book. Why? What were they thinking? When faced with the genius of advertising something that can't even be deciphered from the advert at all, why did they think entering it for an award would make it better? Were they hoping peers from their industry would applaud their gall and gumption in getting to run an ad that showed absolutely no merit whatsoever?
But what really irks me about this ad is the sheer number of people involved in its creation. If you look down the left, there are no less than 4 copywriters listed ...for an ad with no copy!
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