Thought I'd keep the blog updated. Now that I don't really have time or money to be a financial guru anymore, maybe it would make more sense to publish regularly on other topics.Today's is this - the madness of advertising. To the left is an ad, a pretty bad ad supposedly advertising a beer. Not that you can tell. Nothing can be read in it, the brand certainly can't be deciphered, where to get it from, what it tastes like, or indeed anything about it whatsoever.
This wouldn't be so bad if just the client had been duped into running this. Sure no-one was gonna buy this beer but no harm had really been done. What is bad is that someone deems to enter it into an advertising awards book. Why? What were they thinking? When faced with the genius of advertising something that can't even be deciphered from the advert at all, why did they think entering it for an award would make it better? Were they hoping peers from their industry would applaud their gall and gumption in getting to run an ad that showed absolutely no merit whatsoever?
But what really irks me about this ad is the sheer number of people involved in its creation. If you look down the left, there are no less than 4 copywriters listed ...for an ad with no copy!
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